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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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WINE HOUSE NIKOLSBURG MIKULOV
Valová, Markéta ; Velehradská, Dagmar (referee) ; Dýr, Petr (advisor)
The topic of this diploma thesis was to design a winery house in the open landscape in a traditional wine landscape of Mikulov. The designed building serves as a four stars hotel with apartment rooms, restaurant, wellness, wine shop and a small wine farm with a storage of wine. There are unique views to the Mikulov city, Turold hill and surounding vineyards. The longitudinal axe is oriented on northeast–southwest. Majority of rooms, terraces and both atriums are directed on prospective axes. The object has one basement and three groundfloors. It is (situated) into the sloping terrain and constrasts with the wavy landscape of Mikulov for its racional and linear conception. It is inspired by terracced formations in near suroundings and uses it for its mass as well. It creates a new landscape dominant that remainds the geological formation of limestone situated in the surroundings of the Mikulov city. The regular rhytm of windows on facade refers to the Mikulov´s renaissance. The regular placement of window openings, and their rhythm are inspirated by Mikulov renaissance. Smaller holes, glass surfaces, light color of facade, green roof and shielding elements prevent from overheating the object during the summer. The water element in the courtyard offers pleasant refreshment for the visitors.
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Hotel
Belatka, Martin ; Bartolšicová, Eva (referee) ; Matějka, Libor (advisor)
This diploma thesis solves a hotel in Třebíč, street Svabinského. The hotel is designed as four-storey, building with a basement, with warm flat roof over the fourth floor and terrace on the fourth floor. The hotel has 20 rooms with a total capacity of 44 persons. In the hotel is a restaurant for guests hotel. External walls in basement are made of concrete blocks. External walls in above-ground floors are made of brick blocks Heluz with external thermal insulation. Plot is planar. Part of the design is thermal assessment, accustic assessment and fire safery assessment.
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Thermal baths Yverdon, five senses in architecture
Štukheil, Petr ; Uřídilová, Marcela (referee) ; Koleček, Ivan (advisor)
Concept In the measure of town Yverdon Les Bains the baths park is understood like one of the important spot which influences its surroundings. The surroundings give the impression of neutrality because of the differentness of its composition. So the baths park and three historical buildings in it create the most valuable element. It is independent world where people could relax and feel their senses. Free shape in the “free landscape”. It is seemingly haphazard like its surroundings. Although the building has its own inner composition which I call “Small world under large rooftop”. I would like to create atmosphere where would be unique inner space, light and intimate darkness, warm and cold, atmosphere full of nice smell. Each material has its own sound, temperature and surface. The basic element of the baths is water. It is going through the building, connecting all the parts of the baths and creates special atmosphere. People have to know they entered in to the baths world.
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Spicak phenomenon
Dvořáková, Vendula ; Kyselka, Mojmír (referee) ; Mléčka, Jan (advisor)
This thesis focuses on the activation of the southwestern part of the Highlands Region. This section is not frequented by tourists. Those are just passing through this part, from the regional city of Jihlava in Telc, the historic town included on the UNESCO list. These two cities are among the most visited places in the Highlands, yet tourists around not delay longer. The reason is the lack of information about how to place and in particular the poor amenities.
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SPORTS AND RECREATIONAL RESORT KRÁLÍKY
Vosyková, Magdaléna ; Velehradská, Dagmar (referee) ; Dýr, Petr (advisor)
The subject of the diploma thesis is the design of a hotel in the foothills of Králický Sněžník for 62 guests. The hotel has a restaurant, wellness center with swimming pool, fitness center, games room, ski room, sports equipment store, sports equipment rental, 40 covered parking places in the basement, rooms for bikes and baby carriages. This new building is located on the outskirts of the town of Králíky, in places of territorial development with a sports and recreational focus. The design concept is based mainly on the interaction with the future ski slope and works with maximum use of a quality view of the slope and the picturesque landscape. When solving the design, care was taken to ensure that the building complied with the design principles of passive structures.
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Hotel with sports background
Karásek, Petr ; Konečná, Klára (referee) ; Müller, Jan (advisor)
The main subject of the diploma thesis is a new construction of the hotel with sporting facility in Kuřim. The Thesis is done in a form of a project documentation with all requests by the law and regulations included. The project is Composed of two buildings, a hotel and the sporting hall. The building is Located in slope in direction to south direction. The hotel building have four Storeys. The whole disposition solution of both buildings is connected. In a first floor is located the hotel restaurant, staff background, wellness and fitness Secon and third floor is supposed to be Used Mainly for accomodating of Sportsmans, and the last fourth floor is for holding meetings and conferences. The main Supporting structure is done with as monolitic frame construction of beams, columns and continuous slabs. All roofs are done as mono-layer roofs. First floor of the sporting hall is used by people during the sporting activity. This area is composed of changing rooms with a social background and other spaces for the proper function of the hall. The main Supporting construction of the hall is designed as glued lamellar beams supported by columns.
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Proposals for Improvement of Services in the Hotel
Brychtová, Adéla ; Izák, Filip (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with suggestions for improving the services of Hotel U Labutě in Žďár nad Sázavou. It is a small hotel with a number of competitive hotels. An important part of the work is an analysis of the current condition of the hotel and proposals for solving specific shortcomings found during the analysis. The purpose of the proposals is mainly to improve the quality of the services provided and increase the attendance of the hotel restaurant.
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Energy Performance Certificate of the Building
Lněnička, Petr ; Vyhlídalová, Karolína (referee) ; Horák, Petr (advisor)
This bachelor thesis deals with the evaluation of the energy performance of the Mars hotel in Špindlerův Mlýn. The theoretical part of this thesis is focused on the conversion of sunlight into electric power using solar-powered photovoltaics. The practical part is focused on the analysis of energy consumption and energy flux of the inspected building. The final part C concerns about the result of this thesis – the energy performance certificate of the analyzed building.
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